HubSpot attribution
See which marketing moved your HubSpot deals, without Marketing Hub Enterprise
HubSpot's deal create and revenue attribution reports are Marketing Hub Enterprise only. Sporely reads your HubSpot account and shows, week by week, which channels, campaigns, events and ads touched the deals you created and won.
The gap on Professional
On Marketing Hub Professional you get contact create attribution: which sources brought in new contacts. The question your CEO asks is a different one, which of our marketing turned into pipeline and revenue, and HubSpot answers it with deal create and revenue attribution, both of which need Marketing Hub Enterprise.
So most teams export deals to a spreadsheet each month, match them to contacts by hand and argue about the result. It takes a day, it's out of date the week after, and offline work like events and sponsorships rarely makes it in at all.
What Sporely shows instead
- New deals, pipeline and won value per channel, sub-channel and campaign, every week.
- Influenced deals per marketing action: the deals with a contact from the channel, campaign or HubSpot list you linked to it.
- Offline work counted too: link an event or sponsorship to the HubSpot list of people you met.
- Cost per deal and pipeline per unit spent, with ad spend from Google, LinkedIn and Meta.
- A verdict per action against your usual range, so a normal week isn't read as a win.
Influenced, not caused
Sporely counts a deal as influenced by an action when one of its contacts came from that action's channel, campaign or list since it started. Each deal counts once per action, and other actions may have touched it too. That is less precise than a multi-touch model, and it is also something you can explain in one sentence to a sales team that doesn't trust attribution.
How it works
Step 1
Connect HubSpot
Read-only, in a few clicks. Sporely syncs lifecycle stages, sources, deals and lists, and stores weekly totals, never contact details.
Step 2
Log what you're doing
Add the campaigns, events and ads you run as actions, and link each to a channel, a campaign or a HubSpot list.
Step 3
Read the deals each week
Every action shows the deals it touched, the pipeline, won value and cost per deal, next to how the funnel moved.
Questions
Does this work on HubSpot Starter?
Yes. Sporely reads lifecycle stages, sources and deals on any HubSpot tier. Campaign links need a campaign property on your contacts, such as UTM campaign, which Starter accounts can have too.
Is this multi-touch attribution?
No. Sporely shows which deals each of your actions touched and compares the funnel with its usual range. It doesn't split revenue across touchpoints, because small B2B teams rarely have the volume for that to be reliable.
Do you store our contacts?
No. Sporely stores weekly totals and company names for target accounts. It doesn't store contact names, emails or phone numbers.
How far back does it go?
The first sync reads up to a year of history, so you see a usual range from day one.
Related
See it on your own HubSpot data
Connect read-only in a few minutes. The free plan needs no card; paid plans start with a 7-day free trial.