Compare
Sporely vs HubSpot's attribution reports
HubSpot's attribution reports and Sporely answer related questions in different ways. Here is where each fits, and when you might use both.
How HubSpot does it
HubSpot offers three kinds of attribution report. Contact create attribution is available on Marketing Hub Professional and Enterprise. Deal create and revenue attribution are Marketing Hub Enterprise only. They split credit across the interactions before a contact, deal or close, using models like first touch, U-shaped or W-shaped.
How Sporely does it
Sporely starts from what your team did, not from touchpoints. Each action (a campaign, an event, a test) is linked to a channel, a campaign value or a HubSpot list, and Sporely shows the deals it touched, its cost per deal, and whether the funnel moved outside its usual range while it ran.
When to use which
- On Enterprise with good tracking and volume: HubSpot's revenue attribution, plus Sporely for action verdicts and the weekly report.
- On Starter or Professional: Sporely gives you deal-level answers without the upgrade.
- Lots of offline work (events, partners, field sales): Sporely, because lists count what touchpoint models miss.
Side by side
| Sporely | HubSpot attribution reports | |
|---|---|---|
| Deal and revenue reporting | Any HubSpot tier | Marketing Hub Enterprise |
| Method | Deals touched per action | Credit split across touchpoints |
| Offline events and sponsorships | Via HubSpot lists | Only if logged as interactions |
| Ad spend and cost per deal | Google, LinkedIn, Meta | Ads connected in HubSpot |
| Verdict per action vs usual range | Yes | No |
| Weekly management report | Yes, PDF or image | Build it yourself in dashboards |
Based on each product’s public information as of 2026-10-29. Something out of date? Tell us at hello@sporely.io.
Questions
Is Sporely a replacement for HubSpot?
No. It reads HubSpot and adds a layer on top. Your data stays in HubSpot.
Is Sporely's method less accurate?
It answers a different question. Touchpoint models assign credit; Sporely shows which deals each action touched and whether results moved beyond normal. For small teams with long cycles that is often the more reliable answer.
Related
See it on your own HubSpot data
Connect read-only in a few minutes. The free plan needs no card; paid plans start with a 7-day free trial.