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Growth and GTM, explained
Plain-English guides to growth and go-to-market: what they mean, how they differ, the frameworks and metrics behind them, and the roles that run them.
What Is Growth in Tech? The No-Fluff Guide
Growth (most job boards call it growth marketing) is the practice of running a repeatable system of experiments across the whole customer lifecycle to move one key metric. It sits across marketing, product, data and engineering, and its main tool is the experiment.
October 14, 2026 · 8 min read
What Is GTM (Go-to-Market)? The Complete Guide
GTM (go-to-market) is the strategy and the operating machine a company uses to find the right customers, reach them, win them and keep them. It covers who you target, how you sell, what you charge, which teams do what, and the systems that tie them together.
October 14, 2026 · 7 min read
GTM vs Growth: The Real Difference
GTM is the strategy and machine for taking a product to a market and winning customers. Growth is the experimental engine that keeps improving how many people find, adopt, stay with and pay for that product. GTM works in quarters and years; growth works in weekly experiment cycles.
October 14, 2026 · 4 min read
Growth & GTM Roles Explained
Growth roles (Head of Growth, growth marketer, growth PM, growth engineer, lifecycle) run experiments to move a key metric. GTM roles (CRO, RevOps, GTM engineer, PMM, demand gen, SDR, sales engineer, CSM) build and run the revenue engine. This page covers what each one does, what it's measured on, who it reports to, what it pays and where it leads.
October 14, 2026 · 8 min read