Event ROI
Find out what that conference actually brought in
Events and sponsorships are often the biggest line in a B2B marketing budget and the hardest to report on. Sporely links each one to the HubSpot list of people you met and shows the deals, pipeline and revenue they turned into.
Why events disappear from reports
Nobody clicks a tracked link at a booth. The badge scans arrive as a CSV, get imported into HubSpot with the source "Offline", and from then on every report credits whatever the contact clicked last, usually a sales email or a direct visit.
Six months later a deal closes, and nobody can say whether the €40,000 sponsorship had anything to do with it.
How Sporely counts it
- Create the action ("Money20/20 booth", "Partner webinar") with its dates and cost.
- Pick the HubSpot contact list of attendees, scans or meetings.
- Sporely counts deals created or won since the event that have a contact on that list.
- You see new deals, pipeline, won value, cost per deal and pipeline per unit spent.
- When the action ends, a final results summary is ready to paste into a report.
Built for long sales cycles
Event deals take months to close. Sporely keeps counting after the event ends, so a deal won in month nine still shows up against the event that started the conversation. You can compare events with each other and with paid channels on the same numbers.
Questions
What kind of HubSpot list works?
Any contact list, static or active: event attendees, badge scans, meeting bookings or sponsorship leads. Sporely reads the list membership on each sync.
Does Sporely need list access in HubSpot?
Yes. When you connect, allow list access. If you connected before lists were supported, reconnect HubSpot on the Connections page.
Can I add costs that aren't ad spend?
Yes. Add booth, travel, agency or sponsorship costs in any currency. Sporely converts them with ECB rates and adds linked ad spend.
What if the same deal was touched by two events?
It counts for both. Influenced deals show what each action touched, not an exclusive split.
Related
See it on your own HubSpot data
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