Account-based marketing
See which target accounts are warming up this week
Sporely watches the accounts you're targeting and tells you each week which ones are warming up and which are going cold, from website visits and sales activity in HubSpot. No ABM platform needed.
Target accounts, your way
- HubSpot's own "Target account" flag, the default.
- Any company property and value, like a tier or an ICP score.
- A multi-value property that contains a value, like a campaign or segment.
- A HubSpot company list, static or active.
What changes each week
For each target account Sporely records whether it had website visits and sales activity that week. An account that was quiet and is now engaged shows as warming up; one that was engaged and went quiet shows as going cold. The lists appear on your board and in the weekly report, so sales and marketing look at the same accounts.
You also see how many target accounts are engaged, have open deals or have won deals, week over week.
What it doesn't do
Sporely doesn't buy intent data or identify anonymous visitors beyond what HubSpot already knows. Warming and cooling need about two weekly syncs of history before they appear. LinkedIn company engagement isn't included yet.
Questions
How many accounts can I track?
Up to 2,000 target accounts per brand.
Do I need HubSpot's ABM tools?
No. Any way you mark target accounts works, including a list or a property you made yourself.
Is company data stored?
Company names and weekly engagement flags, so the warming and cooling lists can be shown. No contact details.
Related
See it on your own HubSpot data
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