Integration

Sporely for Google Analytics 4

GA4 tells you what happened on the site. Sporely puts it next to your CRM and ads, week by week, and ties changes to the actions you took.

What Sporely reads

  • Sessions and key events per week.
  • Split by default channel group and source, so actions can be linked to a channel.
  • Enough history to show each stage's usual range from the first day.

Why not just use GA4?

GA4 is good at traffic and weak at answering "did the thing we did last week work". It has no record of your actions, no view of CRM stages and no idea what normal looks like for your site. Sporely adds all three.

Questions

Does Sporely add a tracking script?

No. It reads your existing GA4 property through Google's API.

Can I use GA4 without HubSpot?

Yes. Many teams start with GA4 and add the CRM later.

Related

See it on your own HubSpot data

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