Tracking alerts
Know when tracking breaks, before you read it as a bad week
A broken form looks exactly like a bad week. Sporely checks your data twice a day and tells you when something looks broken rather than slow, in the app and by email.
What Sporely checks
- A funnel stage that usually gets entries suddenly gets none, for one week (busy stages) or two.
- An ad platform keeps spending for two weeks but reports no conversions or leads, after reporting some before.
- A jump in new entries with no channel, which usually means UTMs or a hidden form field stopped working.
Who hears about it
Everyone on the brand sees the alert in the app's notifications. Owners and admins also get an email. Each problem alerts once and again only if it's still there four weeks later, so you won't get a daily nag.
Why it matters for decisions
Teams cut channels because of data that was never there. A two-week tracking gap on a key stage can make a working campaign look like it failed. Catching it in days instead of at month end keeps the numbers you decide on honest.
Questions
Do I need to set thresholds?
No. Sporely compares each stage and platform with its own recent weeks and only alerts when the pattern points to broken tracking.
Which sources are checked?
HubSpot stages, Google Analytics, imported figures and Google, LinkedIn and Meta ads.
Related
See it on your own HubSpot data
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